In a significant move towards a more sustainable future, Maritz Global Events has joined the growing industry-wide effort to fight climate change. The experience design company recently became a signatory of the Net Zero Carbon Events pledge, a global collaboration focused on eliminating the events and meetings industry's greenhouse gas emissions by 2050.
What this really means is that Maritz, along with a host of other major industry players, is committing to concrete action to measure, reduce and offset its carbon footprint. By aligning with the Paris Agreement targets, the company is signaling its intent to be part of the solution to the climate crisis.
Joining Forces for a Greener Future
The Net Zero Carbon Events pledge, launched at the United Nations Climate Change Conference (COP26) in 2021, has already garnered over 100 signatories from across the global events industry. These include major players like SISO, Emerald, UFI, PCMA, IMEX Group, and Tarsus Group.
The bigger picture here is that the events industry, long seen as a significant contributor to climate change, is now taking collective action to transform itself. By developing common methodologies for measuring emissions, constructing a roadmap to net zero, and collaborating with suppliers and clients, these companies are laying the groundwork for a more sustainable future.
Maritz's Sustainability Commitment
Maritz's decision to join the Net Zero Carbon Events pledge aligns with the company's broader sustainability efforts. In 2023, the company's Activate brand event achieved Bronze-level certification under the Events Industry Council's Sustainable Event Standards.
This certification, independently verified by the Alliance for Audited Media, demonstrates Maritz's commitment to reducing the environmental impact of its events through measures like energy efficiency, waste management, and supply chain optimization. By setting a strong sustainability example, Maritz is positioning itself as a leader in the industry's transition to a greener future.