In a move that signals the Cleveland Browns' commitment to delivering an unparalleled fan experience, Haslam Sports Group has selected Legends Global to lead the hospitality operations at the new Huntington Bank Field enclosed stadium. This landmark partnership underscores the Browns' vision to create a state-of-the-art venue that not only serves as a hub for sports and entertainment, but also reflects the rich culture and community of Northeast Ohio.
Bringing Legends' Expertise to the Heartland
Legends Global, the premier partner to the world's leading live events, venues, and brands, will leverage its data-driven approach and deep industry expertise to curate an exceptional hospitality program for the new Huntington Bank Field. From concessions and premium offerings to catering and suite experiences, Legends Global will work closely with the Haslam Sports Group to showcase the flavors, artisanship, and community spirit of the region.
"First-class fan experience is our priority at Haslam Sports Group, and a large piece of that has to do with the hospitality that fans can enjoy on gameday or at events," said Haslam Sports Group President David Jenkins. "It's so important that from our concessions to our premium offerings, we highlight all that Northeast Ohio has to offer while providing our fans with efficient transactions - and we know Legends Global can deliver on that."
Elevating the Fan Experience
The partnership between Haslam Sports Group and Legends Global extends beyond just food and beverage. Legends Global will also play a key role in sponsorship, premium seating, and suite sales for the new stadium, leveraging its deep relationships and data-driven approach to drive revenue and enhance the overall fan experience.
"Partnering with Haslam Sports Group from the earliest stages allows us to shape how hospitality brings fans and guests together and defines their experience at the new stadium," said Legends Global President of Hospitality Tom Funk. "By collaborating closely with our sales team and the project's architects, we're optimizing every aspect of food service, from concessions to premium offerings, to create a truly immersive and memorable experience for every Browns fan."
What this really means is that the new Huntington Bank Field will be more than just a state-of-the-art sports venue - it will be a reflection of the passion, diversity, and culinary richness of the Northeast Ohio community. With Legends Global's expertise and the Browns' commitment to their fans, this partnership is poised to set a new standard for stadium hospitality and fan engagement.